PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional's overall toolkit.The reason is simple.
Social media is a method of communications. Social media tools facilitate these communications. To be effective in social media, whether as a marketer or just an ordinary participant, you must, first and foremost, communicate well.
Yes, social media tools are mostly driven by technology. But they are driven by technology to deliver a message or messages.
Here is what people have to say about Social Media and its relevance to the field of Public Relations. Do have a look. !!