Thursday, January 13, 2011


PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in a PR professional's overall toolkit.The reason is simple.

Social media is a method of communications. Social media tools facilitate these communications. To be effective in social media, whether as a marketer or just an ordinary participant, you must, first and foremost, communicate well.

Yes, social media tools are mostly driven by technology. But they are driven by technology to deliver a message or messages.

Here is what people have to say about Social Media and its relevance to the field of Public Relations. Do have a look. !!

Wednesday, January 12, 2011


Public Relations (PR) today is all about being ONLINE. By being online, I do not mean to say that the traditional approach of the practice of PR is dead.All I mean to put forward here is the fact that although the traditional approach to PR still continues at its own pace, the new media just makes it more dynamic.

Gone are those days when PR was just used as a Greenwashing or a way of Green Marketing. Today "Public" in Public Relations are more outrageous in nature which has stimulated the need, for all PR practitioners, to focus more on respecting the audience.

For more information, please have a loot at this presentation: